· 360 Degree Branding is Ours to Own. As branding becomes ever more central to our clients agenda, those of us who can do it, will succeed disproportionately. We not only understand and embrace the philosophy of 360 – but lots of people can “talk” that game – we that have the capabilities to deliver. We have delivered. On IBM, on American Express, on Telefonica, on Jaguar, on dozens of regional and local brands. We have the knowledge and the disciplines and the people to make it happen. We have a terrific core agency that is doing some of its best work ever done. We have one of the strongest and best direct marketing companies in the world – no wonder OgilvyOne is our fastest growing division. We have the largest and possibly the only real interactive network in the world – and unlike the competition, it is integrated into our company from both an operational and philosophical point-of-view. We are steadily bringing more public relations capabilities to the equation – and have innovative partnerships underway that will allow even greater cooperation. We have terrific design capabilities in every region, and innovative, highly strategic off-shoots such as Brand Integration Group in New York. We have access to the WPP family of companies that encompass virtually every communication discipline and specialty.